Quick Telecast
Expect News First

‘70% of OTT viewers frustrated with content navigation’

0 56


About 70% of streaming video consumers in India are frustrated with content navigation and 46% of them spend more than six minutes to find something worth watching, reported Accenture on Thursday.

Consumers believe that over 60% of the content they are paying for is not relevant to them, while some 81% of consumers wished if they could easily switch over between OTT channels to see if any provided better and more relevant content, as per Accenture research.

Saurabh Kumar Sahu, managing director and lead for Communications, Media and Technology practice, Accenture in India said, “As the video streaming segment has matured, consumers are increasingly finding the experience to be complicated, expensive and hard to use.”

Content aggregators would be able to address this concern by providing unifying access across streaming services through application software, services and data-sharing agreements. Aggregators can also foster flexibility and personalisation for viewers by serving as a single platform with curated content that enables them to select exactly what they want to watch, observed the study.

“Evolving consumer preferences and tough economics will create challenges for video streaming platforms. To win in this competitive space, the ecosystem needs a major reset, in addition to providing consumers greater control over their viewing experience,” Mr. Sahu added.

Accenture interviewed more than 6,000 customers of 18 years and above for the study from India and other countries.

“OTTs have to adapt in tune with changing viewing patterns and focus on improving consumer experiences,” said Neeraj Sharma, managing director, communications, Media and Technology, Accenture in India.


About 70% of streaming video consumers in India are frustrated with content navigation and 46% of them spend more than six minutes to find something worth watching, reported Accenture on Thursday.

Consumers believe that over 60% of the content they are paying for is not relevant to them, while some 81% of consumers wished if they could easily switch over between OTT channels to see if any provided better and more relevant content, as per Accenture research.

Saurabh Kumar Sahu, managing director and lead for Communications, Media and Technology practice, Accenture in India said, “As the video streaming segment has matured, consumers are increasingly finding the experience to be complicated, expensive and hard to use.”

Content aggregators would be able to address this concern by providing unifying access across streaming services through application software, services and data-sharing agreements. Aggregators can also foster flexibility and personalisation for viewers by serving as a single platform with curated content that enables them to select exactly what they want to watch, observed the study.

“Evolving consumer preferences and tough economics will create challenges for video streaming platforms. To win in this competitive space, the ecosystem needs a major reset, in addition to providing consumers greater control over their viewing experience,” Mr. Sahu added.

Accenture interviewed more than 6,000 customers of 18 years and above for the study from India and other countries.

“OTTs have to adapt in tune with changing viewing patterns and focus on improving consumer experiences,” said Neeraj Sharma, managing director, communications, Media and Technology, Accenture in India.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Quick Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

buy kamagra buy kamagra online