Taiwanese tech company ASUS on Wednesday said that it will help consumers in India responsibly dispose of their e-waste, by offering free home pick-up for the discarded gadgets.
The #DiscardResponsibly campaign will go live on the International E-waste Day, which falls on October 14, and will run till October 31.
According to the United Nations, each person on the planet will produce on average 7.6 kg of e-waste in 2021, meaning that a massive 57.4 million tonnes will be generated worldwide.
Only 17.4 per cent of this electronic waste containing a mixture of harmful substances and precious materials will be recorded as being properly collected, treated and recycled.
“Through this campaign, we aim to spread awareness and at the same time, encourage people to take accountability of their ecosystem by adopting eco-friendly practices,” said Leon Yu, Regional Director, System Business Group, Asus India & South Asia.
ASUS has released a toll-free number and a microsite (https://asus.in/discardresponsibly/) to activate the e-waste management drive, to provide information such as name, contact number, email, and address to schedule a pick-up slot.
The company is also driving the campaign via its retail network.
“More cooperative efforts are required to make people aware of this increasing issue and take appropriate countermeasures supported with appropriate research and training,” said Yu.
–IANS
wh/na
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
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Taiwanese tech company ASUS on Wednesday said that it will help consumers in India responsibly dispose of their e-waste, by offering free home pick-up for the discarded gadgets.
The #DiscardResponsibly campaign will go live on the International E-waste Day, which falls on October 14, and will run till October 31.
According to the United Nations, each person on the planet will produce on average 7.6 kg of e-waste in 2021, meaning that a massive 57.4 million tonnes will be generated worldwide.
Only 17.4 per cent of this electronic waste containing a mixture of harmful substances and precious materials will be recorded as being properly collected, treated and recycled.
“Through this campaign, we aim to spread awareness and at the same time, encourage people to take accountability of their ecosystem by adopting eco-friendly practices,” said Leon Yu, Regional Director, System Business Group, Asus India & South Asia.
ASUS has released a toll-free number and a microsite (https://asus.in/discardresponsibly/) to activate the e-waste management drive, to provide information such as name, contact number, email, and address to schedule a pick-up slot.
The company is also driving the campaign via its retail network.
“More cooperative efforts are required to make people aware of this increasing issue and take appropriate countermeasures supported with appropriate research and training,” said Yu.
–IANS
wh/na
(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)
Dear Reader,
Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.
As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.
Support quality journalism and subscribe to Business Standard.
Digital Editor