Bright, Taylor Zakhar Perez Generated Highest Media Value at LFW – WWD

LONDON — Burberry was the winner of London Fashion Week when it came to crunching the numbers, according to data from marketing agencies Lefty and Launchmetrics.

Bright, a Thai actor, singer and model, had an earned media value of $2.1 million with just three posts on Instagram followed by Mia Khalifa, who was present at Skepta’s Mains show and generated $737,419 with two posts, and Maisie Williams, an attendee at Mains, Stefan Cooke, Chopova Lowena and Simone Roch, who generated $685,488 with four posts.

Taylor Zakhar Perez and Son Heung-min were the other notable names on Lefty’s report, with the former’s EMV coming in at $656,529 and the latter’s at $532,745.

In the 48 hours since the data was collected by Launchmetrics, London Fashion Week as a whole generated $66.5 million in media impact value, with social channels coming in at $44.8 million and online at $21.7 million.

The top celebrity post was Ed Westwick — his MIV generated 583,000 pounds.

Model Ashley Graham, who walked numerous shows including Harris Reed and Matty Bovan, came on top in the influencer category with $706,000.

Burberry won the top spot with Launchmetrics data, too. Its top branded placement was the livestream of the show on YouTube, which generated a MIV of $246,000. Other brands in the top ranking included Richard Quinn, Erdem, 16Arlington and Simone Rocha.

Daniel Lee’s sophomore show brought the stars to Highbury Fields, from Will Sharpe, Jun Ji-hyun, Burna Boy, and Rachel Weisz to Rosie Huntington-Whiteley and Jason Statham.

LONDON — Burberry was the winner of London Fashion Week when it came to crunching the numbers, according to data from marketing agencies Lefty and Launchmetrics.

Bright, a Thai actor, singer and model, had an earned media value of $2.1 million with just three posts on Instagram followed by Mia Khalifa, who was present at Skepta’s Mains show and generated $737,419 with two posts, and Maisie Williams, an attendee at Mains, Stefan Cooke, Chopova Lowena and Simone Roch, who generated $685,488 with four posts.

Taylor Zakhar Perez and Son Heung-min were the other notable names on Lefty’s report, with the former’s EMV coming in at $656,529 and the latter’s at $532,745.

In the 48 hours since the data was collected by Launchmetrics, London Fashion Week as a whole generated $66.5 million in media impact value, with social channels coming in at $44.8 million and online at $21.7 million.

The top celebrity post was Ed Westwick — his MIV generated 583,000 pounds.

Model Ashley Graham, who walked numerous shows including Harris Reed and Matty Bovan, came on top in the influencer category with $706,000.

Burberry won the top spot with Launchmetrics data, too. Its top branded placement was the livestream of the show on YouTube, which generated a MIV of $246,000. Other brands in the top ranking included Richard Quinn, Erdem, 16Arlington and Simone Rocha.

Daniel Lee’s sophomore show brought the stars to Highbury Fields, from Will Sharpe, Jun Ji-hyun, Burna Boy, and Rachel Weisz to Rosie Huntington-Whiteley and Jason Statham.