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Decades-old House of Bagels in SF has not sold despite rumor

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The owner of House of Bagels is frustrated after learning about a rumor that suggested her long-standing San Francisco business was sold and that the bagels no longer taste the same.

A Twitter post on Friday shared that House of Bagels had purportedly sold to Pittsburg-based Bonami Baking Company and that the bagels were now steamed instead of boiled. “… Pretty much everyone who has come in said that they didn’t like the bagels & asked what changed,” the post read in part. “Not great to lose another local business as well.”

Jenny Puente, who has owned the brand and the San Francisco House of Bagels storefront at 5030 Geary Blvd. since 2005, told SFGATE that the statement couldn’t be further from the truth.  

“Nothing has changed,” Puente said. “My store has not changed, and it’s not getting any other stuff. We’ve been using the same recipe since 1962. It’s all artisan, we’re not changing and we have no plans to change. People have been shopping with us for generations. When things like this happen, it’s like a punch in the stomach.”

Puente, who also owns the House of Bagels wholesale counterpart, isn’t sure how the rumor began but offered some clarity on where the misunderstanding may have occurred. Before the pandemic, House of Bagels had several wholesale accounts that ended when about 80% of wholesale clients closed during the pandemic, according to Puente.

An assortment of goods from House of Bagels at 5030 Geary Blvd. in San Francisco. 

Leung T. on Yelp

Since then, House of Bagels has only focused on larger customers like grocery stores, coffee chains and airports for wholesale service and no longer serves smaller businesses. “We used to do [wholesale for] everyone all over, but we can’t afford to do that now,” Puente said.

When the shift was made, Puente says House of Bagels didn’t want to leave its former smaller accounts without bagels to sell, so it helped connect stores and cafes to other local companies, which included Bonami, among others.


“I’m glad that Bonami was able to serve those customers that we’re no longer able to serve, but they are another business,” Puente said. “And Bonami is a great product. The people that get products from them know what those products are, and they’re not being sold under my name.”

Puente responded to the Twitter thread Friday morning by saying the sale and recipe change weren’t true, but she’s upset that the news was shared without being confirmed with House of Bagels first. When asked if she thought the businesses that formerly sold her products had a responsibility to inform customers that they switched vendors, she simply said it’s “not for me to say.”

“Right now, to stay in business is pretty challenging,” she said. “I think they’re happy to source products to sell to customers … and people selling [the new bagels] might tell [customers or] they might not.”

It’s not the first time a bagel shop owner in the Bay Area has been upset by comments made online. Last year, Boichik Bagels owner Emily Winston was stunned when Benjamin Packard, founder of Oakland financial firm Lula Financial, criticized the popular bagel shop’s $3 goods. “If you are buying Boichik Bagels, you deserve to be poor,” he advised his clients in an email. Later, Packard told SFGATE that the email was intended as a joke and that he “never meant to offend a fellow small business owner.”






The owner of House of Bagels is frustrated after learning about a rumor that suggested her long-standing San Francisco business was sold and that the bagels no longer taste the same.

A Twitter post on Friday shared that House of Bagels had purportedly sold to Pittsburg-based Bonami Baking Company and that the bagels were now steamed instead of boiled. “… Pretty much everyone who has come in said that they didn’t like the bagels & asked what changed,” the post read in part. “Not great to lose another local business as well.”

Jenny Puente, who has owned the brand and the San Francisco House of Bagels storefront at 5030 Geary Blvd. since 2005, told SFGATE that the statement couldn’t be further from the truth.  

“Nothing has changed,” Puente said. “My store has not changed, and it’s not getting any other stuff. We’ve been using the same recipe since 1962. It’s all artisan, we’re not changing and we have no plans to change. People have been shopping with us for generations. When things like this happen, it’s like a punch in the stomach.”

Puente, who also owns the House of Bagels wholesale counterpart, isn’t sure how the rumor began but offered some clarity on where the misunderstanding may have occurred. Before the pandemic, House of Bagels had several wholesale accounts that ended when about 80% of wholesale clients closed during the pandemic, according to Puente.

An assortment of goods from House of Bagels at 5030 Geary Blvd. in San Francisco. 

An assortment of goods from House of Bagels at 5030 Geary Blvd. in San Francisco. 

Leung T. on Yelp

Since then, House of Bagels has only focused on larger customers like grocery stores, coffee chains and airports for wholesale service and no longer serves smaller businesses. “We used to do [wholesale for] everyone all over, but we can’t afford to do that now,” Puente said.

When the shift was made, Puente says House of Bagels didn’t want to leave its former smaller accounts without bagels to sell, so it helped connect stores and cafes to other local companies, which included Bonami, among others.


“I’m glad that Bonami was able to serve those customers that we’re no longer able to serve, but they are another business,” Puente said. “And Bonami is a great product. The people that get products from them know what those products are, and they’re not being sold under my name.”

Puente responded to the Twitter thread Friday morning by saying the sale and recipe change weren’t true, but she’s upset that the news was shared without being confirmed with House of Bagels first. When asked if she thought the businesses that formerly sold her products had a responsibility to inform customers that they switched vendors, she simply said it’s “not for me to say.”

“Right now, to stay in business is pretty challenging,” she said. “I think they’re happy to source products to sell to customers … and people selling [the new bagels] might tell [customers or] they might not.”

It’s not the first time a bagel shop owner in the Bay Area has been upset by comments made online. Last year, Boichik Bagels owner Emily Winston was stunned when Benjamin Packard, founder of Oakland financial firm Lula Financial, criticized the popular bagel shop’s $3 goods. “If you are buying Boichik Bagels, you deserve to be poor,” he advised his clients in an email. Later, Packard told SFGATE that the email was intended as a joke and that he “never meant to offend a fellow small business owner.”



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