Quick Telecast
Expect News First

Fifteen Percent Pledge launches database to connect brands and retailers

0 63


Aurora James’ 15 Percent Pledge has created a database of Black-owned brands backed by Google. The database includes more than 1200 businesses to help connect them with retailers who have signed the organization’s pledge committing to stocking at least 15 percent of their shelf space with Black-owned brands. The news was reported by Business of Fashion.

Google has agreed to back the project for two years and will offering digital trainings and workshops to the founders, along with market support. The 15 Percent Pledge was launched in 2020 in the wake of the George Floyd protests to urge retailers to diversify their store buys with Black-owned brands.

The organization now counts major retailers in their project including Macys, Bloomingdales, Nordstrom, and Sephora. Nordstrom announced a 10-year partnership with the organization earlier this year.


Aurora James’ 15 Percent Pledge has created a database of Black-owned brands backed by Google. The database includes more than 1200 businesses to help connect them with retailers who have signed the organization’s pledge committing to stocking at least 15 percent of their shelf space with Black-owned brands. The news was reported by Business of Fashion.

Google has agreed to back the project for two years and will offering digital trainings and workshops to the founders, along with market support. The 15 Percent Pledge was launched in 2020 in the wake of the George Floyd protests to urge retailers to diversify their store buys with Black-owned brands.

The organization now counts major retailers in their project including Macys, Bloomingdales, Nordstrom, and Sephora. Nordstrom announced a 10-year partnership with the organization earlier this year.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Quick Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.