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internet: Rural India is driving internet adoption, survey finds

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Rural Indians are usurping their urban counterparts in driving Internet adoption across the country, according to a new report titled ‘Internet in India’ by the Internet and Mobile Association of India (IAMAI), an industry body, and Kantar, a marketing data and analytics company. The report is based on their ICUBE 2021 survey of over 77,000 households across all states and Union Territories of India, barring Lakshadweep.

According to the report, India currently has about 692 million active internet users. Of these, 351 million are in rural India, where internet penetration stands at 37%, while 341 million are in urban India, where internet penetration is at 69%.

In terms of states, Goa has the highest number of internet users, while Bihar has the lowest, the study found.

The report also said around 346 million Indians are now making online transactions, more than the total US population of 331 million.

It also said entertainment, communication and social media are the top three activities among Indian internet users. It pegged voice and Indic languages as the key drivers of future growth, with two out of five rural internet users engaging in voice-based activities on their phones. Other digital services such as gaming, commerce and payments continue to be dominated by urban users.

India will have 900 million internet users by 2025, the report said, with rural users leading the pack. Currently, about 762 million Indians don’t use the internet — of which 63% are rural Indians.

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Rural Indians are usurping their urban counterparts in driving Internet adoption across the country, according to a new report titled ‘Internet in India’ by the Internet and Mobile Association of India (IAMAI), an industry body, and Kantar, a marketing data and analytics company. The report is based on their ICUBE 2021 survey of over 77,000 households across all states and Union Territories of India, barring Lakshadweep.

According to the report, India currently has about 692 million active internet users. Of these, 351 million are in rural India, where internet penetration stands at 37%, while 341 million are in urban India, where internet penetration is at 69%.

In terms of states, Goa has the highest number of internet users, while Bihar has the lowest, the study found.

The report also said around 346 million Indians are now making online transactions, more than the total US population of 331 million.

It also said entertainment, communication and social media are the top three activities among Indian internet users. It pegged voice and Indic languages as the key drivers of future growth, with two out of five rural internet users engaging in voice-based activities on their phones. Other digital services such as gaming, commerce and payments continue to be dominated by urban users.

India will have 900 million internet users by 2025, the report said, with rural users leading the pack. Currently, about 762 million Indians don’t use the internet — of which 63% are rural Indians.

Discover the stories of your interest

Stay on top of technology and startup news that matters. Subscribe to our daily newsletter for the latest and must-read tech news, delivered straight to your inbox.

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