Lancôme and the Louvre Celebrate Beauty in Paris – WWD

ART OF BEAUTY: Isabella Rossellini came full circle, standing under the majestic glass pyramid of the Louvre. It happened at a party in Paris on Tuesday night to celebrate the museum’s tie-in with Lancôme for a limited-edition makeup collection dubbed Lancôme x Louvre.

“We shot 30 years ago, when the pyramid was first built, the first advertisement for Lancôme at the Louvre, for the perfume Trésor,” said Rossellini, who now is an ambassador of the L’Oréal-owned beauty brand.

Lancôme has returned to the same museum, where it identified nine sculptures considered to emit self-confidence and beauty — inspirational for women today. “Venus de Milo,” “Victory of Samothrace,” “Corine,” “Diana of Gabii,” “Nymph with the Scorpio,” “Echo,” “Hygie, “Hermaphrodite” and “Venus d’Arles” served as inspiration for the project.

“The Victory of Samothrace is a messenger of the win,” Zendaya said in a statement. “To me, her posture demonstrates a confident and victorious woman. A powerful symbol of achievement. And that’s what true beauty is: drawing on our own story to give ourselves wings. A way to empower ourselves.”

“The ‘Venus de Milo’ is the ultimate beauty, a symbol of perfection,” He Cong said. “And yet when you face her, you sense her magnetism, her confidence that just radiates. This power of self-confidence is in every woman.”

“The Greek aesthetic, the search for beauty — it marries very well with what is the history at Lancôme,” Rossellini said.

The ephemeral Lancôme x Louvre collection includes a new eye shadow palette, four lipsticks and Génifique, with packaging featuring details from sculptures. It launched worldwide on Sept. 1.

Rossellini will be returning to the Louvre soon for another project, as part of the museum’s “Naples in Paris” exhibition that is made of masterpieces from the Museo di Capodimonte.

“The Louvre asked me to curate the presentation of old films about Naples,” Rossellini said. “So Paolo Sorrentino and I are doing it in November together.”

The multihyphenate meanwhile continues to experiment on Mama Farm, which she founded with daughter Elettra Wiedemann in Brookhaven, N.Y.  Most recently, Aisling Camps created a limited-edition knitwear collection using wool from sheep at the farm. That sold out on Moda Operandi in two days.

“What is appealing is the story of the fact that you know the sheep,” Rossellini said. “This is the sheep, this is the sweater. This is the sheep, this is the skirt.”

Amanda Seyfried, another Lancôme ambassador, owns a farm in the Catskills. “I just got new horses last night,” she said. “They were going to auction.”

Her first foray to the Louvre came this past January, to shoot the Lancôme x Louvre campaign. Seyfried’s emotions were the same then as at the party.

The campaign, coming with the tag line “Beauty is a living art,” juxtaposes a Lancôme ambassador with one of the sculptures.

“This is a surreal, once-in-a-lifetime, once in a century opportunity, experience, privilege for somebody,” she gushed. “It almost feels like a dream.”

The Louvre, said Seyfried, “represents humanity at its best. It’s a living creature.”

Lisa Eldridge, Lancôme creative makeup director, was in attendance, as was Sheika Daley, the brand’s global makeup artist.

“I’m so into art history, makeup history,” said Eldridge, explaining Françoise Lehmann, Lancôme’s global brand president, told her a dream project was coming. In early 2021, Eldridge was then shown around by a curator as bright sunshine streamed through the rooms.

“My overriding feeling of the day was more the atmosphere,” she said. “I’ve never been to such an amazing place when it’s empty.”

The colors in the eye shadow palette came from what Eldridge experienced in the Louvre’s Richelieu wing, particularly the sculpture gallery.

“That was it for me,” Eldridge said. “I don’t want to be literal about it. It’s a feeling that I had that day. It is based on my photographs and videos of that day. Everything was glowing.”

The green comes from the bronzes, the bronze-y gold comes from the architecture, then the rest riffed on the light.

“When you look at the palette in the sunlight and twist it, you’ll feel the feeling that I had that day,” Eldridge said.

Also present at the party, among the brand’s ambassadors, were Penélope Cruz, Aya Nakamura, Emma Chamberlain and Chiara Ferragni. Attendees from L’Oréal included Nicolas Hieronimus, chief executive officer; Jean-Paul Agon, chairman; Jean-Victor Meyers, member of the strategy and sustainability committee, and Cyril Chapuy, L’Oréal Luxe president.

Between courses at the sit-down dinner, Sadeck Berrabah and his collective of dancers performed a piece comprised of memorizing synchronized movements.

ART OF BEAUTY: Isabella Rossellini came full circle, standing under the majestic glass pyramid of the Louvre. It happened at a party in Paris on Tuesday night to celebrate the museum’s tie-in with Lancôme for a limited-edition makeup collection dubbed Lancôme x Louvre.

“We shot 30 years ago, when the pyramid was first built, the first advertisement for Lancôme at the Louvre, for the perfume Trésor,” said Rossellini, who now is an ambassador of the L’Oréal-owned beauty brand.

Lancôme has returned to the same museum, where it identified nine sculptures considered to emit self-confidence and beauty — inspirational for women today. “Venus de Milo,” “Victory of Samothrace,” “Corine,” “Diana of Gabii,” “Nymph with the Scorpio,” “Echo,” “Hygie, “Hermaphrodite” and “Venus d’Arles” served as inspiration for the project.

“The Victory of Samothrace is a messenger of the win,” Zendaya said in a statement. “To me, her posture demonstrates a confident and victorious woman. A powerful symbol of achievement. And that’s what true beauty is: drawing on our own story to give ourselves wings. A way to empower ourselves.”

“The ‘Venus de Milo’ is the ultimate beauty, a symbol of perfection,” He Cong said. “And yet when you face her, you sense her magnetism, her confidence that just radiates. This power of self-confidence is in every woman.”

“The Greek aesthetic, the search for beauty — it marries very well with what is the history at Lancôme,” Rossellini said.

The ephemeral Lancôme x Louvre collection includes a new eye shadow palette, four lipsticks and Génifique, with packaging featuring details from sculptures. It launched worldwide on Sept. 1.

Rossellini will be returning to the Louvre soon for another project, as part of the museum’s “Naples in Paris” exhibition that is made of masterpieces from the Museo di Capodimonte.

“The Louvre asked me to curate the presentation of old films about Naples,” Rossellini said. “So Paolo Sorrentino and I are doing it in November together.”

The multihyphenate meanwhile continues to experiment on Mama Farm, which she founded with daughter Elettra Wiedemann in Brookhaven, N.Y.  Most recently, Aisling Camps created a limited-edition knitwear collection using wool from sheep at the farm. That sold out on Moda Operandi in two days.

“What is appealing is the story of the fact that you know the sheep,” Rossellini said. “This is the sheep, this is the sweater. This is the sheep, this is the skirt.”

Amanda Seyfried, another Lancôme ambassador, owns a farm in the Catskills. “I just got new horses last night,” she said. “They were going to auction.”

Her first foray to the Louvre came this past January, to shoot the Lancôme x Louvre campaign. Seyfried’s emotions were the same then as at the party.

The campaign, coming with the tag line “Beauty is a living art,” juxtaposes a Lancôme ambassador with one of the sculptures.

“This is a surreal, once-in-a-lifetime, once in a century opportunity, experience, privilege for somebody,” she gushed. “It almost feels like a dream.”

The Louvre, said Seyfried, “represents humanity at its best. It’s a living creature.”

Lisa Eldridge, Lancôme creative makeup director, was in attendance, as was Sheika Daley, the brand’s global makeup artist.

“I’m so into art history, makeup history,” said Eldridge, explaining Françoise Lehmann, Lancôme’s global brand president, told her a dream project was coming. In early 2021, Eldridge was then shown around by a curator as bright sunshine streamed through the rooms.

“My overriding feeling of the day was more the atmosphere,” she said. “I’ve never been to such an amazing place when it’s empty.”

The colors in the eye shadow palette came from what Eldridge experienced in the Louvre’s Richelieu wing, particularly the sculpture gallery.

“That was it for me,” Eldridge said. “I don’t want to be literal about it. It’s a feeling that I had that day. It is based on my photographs and videos of that day. Everything was glowing.”

The green comes from the bronzes, the bronze-y gold comes from the architecture, then the rest riffed on the light.

“When you look at the palette in the sunlight and twist it, you’ll feel the feeling that I had that day,” Eldridge said.

Also present at the party, among the brand’s ambassadors, were Penélope Cruz, Aya Nakamura, Emma Chamberlain and Chiara Ferragni. Attendees from L’Oréal included Nicolas Hieronimus, chief executive officer; Jean-Paul Agon, chairman; Jean-Victor Meyers, member of the strategy and sustainability committee, and Cyril Chapuy, L’Oréal Luxe president.

Between courses at the sit-down dinner, Sadeck Berrabah and his collective of dancers performed a piece comprised of memorizing synchronized movements.