M&M's Debuts First-Ever All-Female Candy Packaging - Quick Telecast M&M's Debuts First-Ever All-Female Candy Packaging - Quick Telecast M&M's Debuts First-Ever All-Female Candy Packaging - Quick Telecast

M&M’s Debuts First-Ever All-Female Candy Packaging

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For the first time ever, select M&M packaging will feature a cast of all-female characters. 

Parent company Mars is releasing the new packaging to spotlight “dynamic female M&M’S characters” in celebration of “women everywhere who are flipping the status quo,” as revealed in a Jan. 5 press release

The limited-edition packs feature Brown, Green, and recently-introduced Purple, and will exclusively contain brown, green, and purple candies. 

“The M&M’S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong,” Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America said in the release. “Women all over the world are flipping how they define success and happiness while challenging the status quo, so we’re thrilled to be able to recognize and celebrate them – and who better to help us on that mission than our own powerhouse spokescandies Green, Brown and Purple?”

m&m all-female character packaging

To represent the flip, the packaging shows the three female spokescandies standing upside down above a note: “Supporting women flipping the status quo.”

Related: M&M’s Unveils New Candy Flavor That Tastes Like Your Favorite Morning Beverage

M&M’s will also be supporting organizations that uplift and empower women who are doing amazing things in both their fields of work and everyday lives. The brand is donating $1 from each pack sold—totaling $500,000—to strategic partnerships with She Is The Music and We Are Moving the Needle. They’re also donating another $300,000 to Female Founder Collective and the Geena Davis Institute On Gender In Media, as well as directly to women who are doing the work on the ground.



[ad_2]

For the first time ever, select M&M packaging will feature a cast of all-female characters. 

Parent company Mars is releasing the new packaging to spotlight “dynamic female M&M’S characters” in celebration of “women everywhere who are flipping the status quo,” as revealed in a Jan. 5 press release

The limited-edition packs feature Brown, Green, and recently-introduced Purple, and will exclusively contain brown, green, and purple candies. 

“The M&M’S brand is on a mission to use the power of fun to create purposeful connections, as we work to create a world where everyone feels they belong,” Gabrielle Wesley, Chief Marketing Officer, Mars Wrigley North America said in the release. “Women all over the world are flipping how they define success and happiness while challenging the status quo, so we’re thrilled to be able to recognize and celebrate them – and who better to help us on that mission than our own powerhouse spokescandies Green, Brown and Purple?”

To represent the flip, the packaging shows the three female spokescandies standing upside down above a note: “Supporting women flipping the status quo.”

Related: M&M’s Unveils New Candy Flavor That Tastes Like Your Favorite Morning Beverage

M&M’s will also be supporting organizations that uplift and empower women who are doing amazing things in both their fields of work and everyday lives. The brand is donating $1 from each pack sold—totaling $500,000—to strategic partnerships with She Is The Music and We Are Moving the Needle. They’re also donating another $300,000 to Female Founder Collective and the Geena Davis Institute On Gender In Media, as well as directly to women who are doing the work on the ground.

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