No, Otto Desć wasn’t a real film history icon.
If you were watching the 95th Oscars on Sunday night, you couldn’t help but see multiple ads with different celebrities from Ron Perlman to Elizabeth Banks praising the work of Otto Desćinki (known to friends as “Otto Desć”), an Orson Wells-meets-Alfred Hitchcook figure who supposedly changed movie history.
“No, I wouldn’t be the film maker I am today without Otto Desć,” said Banks, of Cocaine Bear fame, in mockumentary style.
As it turns out, this supposedly legendary figure wasn’t a real filmmaker, and he wasn’t even a real person. He’s just another tech company gimmick.
The campaign instructed viewers to visit OttoDesc.com, a URL redirected to the website of Autodesk — the multi-billion dollar San Francisco software company. Phonetically, “Otto Desć” matches “Autodesk” exactly.
The campaign was augmented by a verified Twitter account, @OttoDesć, which spent the night live-tweeting the Academy Awards.
Originally founded in Mill Valley, the multinational company moved its headquarters to the One Market Plaza in downtown San Francisco in October of last year, according to North Bay Business Journal. Thanks to a reported $48.86 billion market cap, Autodesk had funds to make the campaign look like a legitimate Oscars featurette, confusing all but the most discerning viewers.
While Otto Desć may not be a real director, Autodesk actually does work in filmmaking. CNBC describes the company as a “three-dimensional (3D) design, engineering, and entertainment software and services provider.”
No, Otto Desć wasn’t a real film history icon.
If you were watching the 95th Oscars on Sunday night, you couldn’t help but see multiple ads with different celebrities from Ron Perlman to Elizabeth Banks praising the work of Otto Desćinki (known to friends as “Otto Desć”), an Orson Wells-meets-Alfred Hitchcook figure who supposedly changed movie history.
“No, I wouldn’t be the film maker I am today without Otto Desć,” said Banks, of Cocaine Bear fame, in mockumentary style.
As it turns out, this supposedly legendary figure wasn’t a real filmmaker, and he wasn’t even a real person. He’s just another tech company gimmick.
The campaign instructed viewers to visit OttoDesc.com, a URL redirected to the website of Autodesk — the multi-billion dollar San Francisco software company. Phonetically, “Otto Desć” matches “Autodesk” exactly.
The campaign was augmented by a verified Twitter account, @OttoDesć, which spent the night live-tweeting the Academy Awards.
Originally founded in Mill Valley, the multinational company moved its headquarters to the One Market Plaza in downtown San Francisco in October of last year, according to North Bay Business Journal. Thanks to a reported $48.86 billion market cap, Autodesk had funds to make the campaign look like a legitimate Oscars featurette, confusing all but the most discerning viewers.
While Otto Desć may not be a real director, Autodesk actually does work in filmmaking. CNBC describes the company as a “three-dimensional (3D) design, engineering, and entertainment software and services provider.”