US consumer goods giant Procter & Gamble is about to acquire Ouai, a haircare brand founded by Jen Atkin in 2016, confirming its interest in the dynamic prestige haircare market.
US consumer goods giant Procter & Gamble is about to acquire Ouai, a haircare brand founded by Jen Atkin in 2016, confirming its interest in the dynamic prestige haircare market.
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