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SEO Monitoring: Why Every Company Should Do It

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Research acknowledges the role of search engine optimization (SEO). Successful SEO strategies enable companies’ websites to rank among the first entries on search engine results pages (SERPs). For instance, various analyses note that the first result usually has a click-through rate (CTR) – the ratio of the number of people who clicked the link to the total number who saw it – that ranges between 25% and 40%. A high ranking on search engines translates to greater visibility and sales as it allows more people to view the brand and click the link. These favorable outcomes point to the need for SEO monitoring.

What is SEO Monitoring?

If your business has an online presence, you are likely to have implemented a few SEO strategies on different web pages, including blog pages. SEO is the implementation of proven strategies that help your website rank high on search engines. SEO strategies range from technical aspects such as fast-loading web pages and the website’s structure to less technical ones such as keywords, links (external and internal), use of bullet points, and more.

Implementing these SEO strategies is just one aspect that partially guarantees success. The other piece of the puzzle entails verifying what works and what doesn’t. The latter is achieved by undertaking what we refer to as SEO monitoring.

SEO monitoring entails tracking the ranking and visibility of your website on such engines in order to gain insights that could help you improve the SEO strategies you have implemented. This information provides information such as the organic traffic, CTR, conversion rates, rankings of the keywords used, inbound links, the authority of the domains that link to your website, and more.

You can then use the insights you gained from SEO monitoring to make a few changes. For instance, you could upload new content that incorporates better-ranking keywords. In addition, you could tweak the meta descriptions and titles. You could also use other sites with high domain authority to upload content that links to your website.

Benefits of SEO Monitoring

SEO monitoring benefits businesses in many ways. These include:

1.     Improving SEO Ranking

The first benefit businesses can draw from SEO monitoring is an improvement in SEO ranking. You can organically move your web pages to the first SERP by implementing proven strategies. For instance, combining keywords and bullet points with content that answers frequently asked but rarely answered questions on search engines could potentially lead to featured snippets.

2.     Identify What Works and What Does Not

By undertaking a thorough audit of your existing SEO strategy, you can identify aspects that are working as well as those that have not had an impact. The clear demarcation between these two enables you to make informed changes that improve your overall ranking.

3.     Monitor Competitors’ Strategy

One of the essential considerations in the online world is keeping tabs on what your competitors are doing. This approach also applies to SEO strategies. Through SEO monitoring, you can track your competitors’ strategies to identify businesses that have implemented successful SEO practices as well as to discover exactly what has worked for them. This way, you can equally make informed changes to your SEO strategy.

4.     Ensure Compliance with Search Engines’ Best Practices

Search engines do not tolerate some practices that game the system. Known as black hat SEO, these practices include spam comments, keyword stuffing, duplicate content, article spinning, and more. By performing SEO monitoring, you can determine whether you may have unknowingly used black hat SEO. It provides a basis against which you can ensure compliance.

How to Undertake SEO Monitoring

Extracting data directly from SERPs through a process known as SERP scraping is one of the most effective ways to undertake SEO monitoring. SERP scraping is a form of web scraping (a process of automatically extracting publicly available data from websites) that mainly focuses on retrieving data from search engines’ SERPs. Usually, a SERP scraper is used.

SERP scrapers are specifically designed to go around some restrictions search engines implement to thwart web scraping. These include CAPTCHA and reCAPTCHA puzzles, IP blocking, and header requirements. Additionally, search engines implement a sophisticated form of geo-blocking wherein they display city-level and country-specific results based on a user’s location.

A SERP scraper is equipped with tools that are designed to circumvent these issues. For instance, it uses proxies and proxy rotators. A proxy is an intermediary computer through which requests are routed. It assigns a different IP address, effectively anonymizing the outgoing traffic. Coupled with proxy rotators, the SERP scraper limits the number of requests that originate from the same IP address. Combined, these tools increase the likelihood of success. Visit this website for more details.

Conclusion

SEO monitoring is vital for businesses to stay ahead of the competition and rank among the first results on search engines. It can be undertaken using a SERP scraper, which has several tools that promote success.

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