Quick Telecast
Expect News First

Study to shed light on TV viewing habits of British Sign Language users

0 118


Credit: Pixabay/CC0 Public Domain

In a new study never conducted before in the UK, researchers at Heriot-Watt University will undertake a comprehensive review of the television viewing habits of British Sign Language users.

At present, most television programs are subtitled but not all include British Sign Language (BSL). This is despite advocacy groups estimating that 151,000 people rely on BSL in the UK, of whom 87,000 are deaf.

This new 12-month study, entitled “Deaf BSL users’ preferences for watching television,” gets underway at the end of May and is funded by the British Sign Language Broadcasting Trust (BSLBT), which commissions program makers to include BSL in its output. Its findings will better inform decision-makers at the BSLBT when tailoring their TV programming schedule for the deaf community and put BSL at the center of Deaf TV programming.

Principal investigator, Dr. Robert Adam from the Department of Languages and Intercultural Studies, will lead a team with Dr. Annelies Kusters, Professor Jemina Napier and Professor Graham Turner from Heriot-Watt University.

They will use their combined experience to gather data from BSL users from across the UK in the form of focus groups, video diaries and one-to-one interviews to build a detailed analysis of television viewing patterns.






Press release in BSL. Credit: Heriot-Watt University

Dr. Adam explains: “This project is an exciting milestone in deaf TV programming and it is hoped that this research will help identify preferences and trends.

“Entertainment is very much a part of deaf lives and this study will go a long way in helping us to understand what deaf people like to watch.”

Dr. Adam and his team are now recruiting research assistants to help deliver the study.

The BSLBT will use the study’s findings to guide audience engagement and program planning.

The Chair of the BSLBT Tim Patterson adds: “I am delighted that BSLBT will be working in partnership with Heriot Watt on this very important audience research project which will help us to get a better understanding of how our core target of Deaf BSL users engages with television in its broadest sense.”


Greater diversity needed in the sign language translation and interpreting profession


Provided by
Heriot-Watt University


Citation:
Study to shed light on TV viewing habits of British Sign Language users (2022, April 21)
retrieved 23 April 2022
from https://phys.org/news/2022-04-tv-viewing-habits-british-language.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.




TV remote
Credit: Pixabay/CC0 Public Domain

In a new study never conducted before in the UK, researchers at Heriot-Watt University will undertake a comprehensive review of the television viewing habits of British Sign Language users.

At present, most television programs are subtitled but not all include British Sign Language (BSL). This is despite advocacy groups estimating that 151,000 people rely on BSL in the UK, of whom 87,000 are deaf.

This new 12-month study, entitled “Deaf BSL users’ preferences for watching television,” gets underway at the end of May and is funded by the British Sign Language Broadcasting Trust (BSLBT), which commissions program makers to include BSL in its output. Its findings will better inform decision-makers at the BSLBT when tailoring their TV programming schedule for the deaf community and put BSL at the center of Deaf TV programming.

Principal investigator, Dr. Robert Adam from the Department of Languages and Intercultural Studies, will lead a team with Dr. Annelies Kusters, Professor Jemina Napier and Professor Graham Turner from Heriot-Watt University.

They will use their combined experience to gather data from BSL users from across the UK in the form of focus groups, video diaries and one-to-one interviews to build a detailed analysis of television viewing patterns.






Press release in BSL. Credit: Heriot-Watt University

Dr. Adam explains: “This project is an exciting milestone in deaf TV programming and it is hoped that this research will help identify preferences and trends.

“Entertainment is very much a part of deaf lives and this study will go a long way in helping us to understand what deaf people like to watch.”

Dr. Adam and his team are now recruiting research assistants to help deliver the study.

The BSLBT will use the study’s findings to guide audience engagement and program planning.

The Chair of the BSLBT Tim Patterson adds: “I am delighted that BSLBT will be working in partnership with Heriot Watt on this very important audience research project which will help us to get a better understanding of how our core target of Deaf BSL users engages with television in its broadest sense.”


Greater diversity needed in the sign language translation and interpreting profession


Provided by
Heriot-Watt University


Citation:
Study to shed light on TV viewing habits of British Sign Language users (2022, April 21)
retrieved 23 April 2022
from https://phys.org/news/2022-04-tv-viewing-habits-british-language.html

This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no
part may be reproduced without the written permission. The content is provided for information purposes only.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Quick Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment
buy kamagra buy kamagra online
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

Powered By
Best Wordpress Adblock Detecting Plugin | CHP Adblock