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Supermarket giants rolling out hot cross buns on Boxing Day sends social media into meltdown

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Social media erupted in a mixture of emotions after hot cross buns turned up on supermarket shelves one day after Christmas, but the overwhelming sentiment was one of sweet joy.

Coles had a range of the Easter favourites on sale on Boxing Day, including the return of its “limited-edition” Vegemite and cheese variation “by popular demand”.

The retail giant said the product had proven a massive hit when landing on shelves for the first time in December last year, selling out in weeks, so 80 per cent more would be available this time around.

It also said demand for hot cross buns overall at the time was up 25 per cent year-on-year.

“The early sales in December tell us that there is a strong demand to try the limited-edition flavours before the traditional Easter period,” executive general manager of fresh Andy Mossop said.


Social media erupted in a mixture of emotions after hot cross buns turned up on supermarket shelves one day after Christmas, but the overwhelming sentiment was one of sweet joy.

Coles had a range of the Easter favourites on sale on Boxing Day, including the return of its “limited-edition” Vegemite and cheese variation “by popular demand”.

The retail giant said the product had proven a massive hit when landing on shelves for the first time in December last year, selling out in weeks, so 80 per cent more would be available this time around.

It also said demand for hot cross buns overall at the time was up 25 per cent year-on-year.

“The early sales in December tell us that there is a strong demand to try the limited-edition flavours before the traditional Easter period,” executive general manager of fresh Andy Mossop said.

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