Quick Telecast
Expect News First

The crazy adventures of four Yolngu lads marks a new frontier for TV

0 69


Black As is now the number one Indigenous channel on YouTube, with 40,000 extra subscribers, while their videos have attracted 220,000 followers and 60 million views on Facebook, and they’re heading for 100,000 subscribers on Snapchat. With a few mouse clicks, Crombie can list countries where they now have a following, whether it’s Germany, the Philippines, or Saudi Arabia.

Loading

“Globally people love Black As, they love the boys and their freedom and their adventures. The comments are joyful. And the boys love doing it. It’s a win-win,” says Batty. “Money comes in from all the different sites and there’s been a huge lift.”

“The creator economy is a $140 billion industry and growing,” Crombie says, with other Totem clients such as Ten’s Bondi Rescue also growing their online profile internationally. Online sites just don’t pay for views, they reach out to popular creators and use specialised funds to keep them in their online ecosystem. Just as the traditional television networks compete for talent, the likes of YouTube, Snapchat, and TikTok invest in online successes.

The revenue sharing means that the Black As quartet are now receiving monthly payments, while season four – with the help of a bridging grant from Screen Australia – can finally get underway with the necessary budgets. With Totem adding specialist crew alongside Batty’s small team, the plan is to once again allow an improvised story, with its dialogue in the Djambarrpuyngu language, to unfold. Everything still happens in one GoPro take, but there are some new production criteria.

“You’ve got to shoot in portrait for TikTok,” says Batty, who has spent his career, which includes the original ABC hit Bush Mechanics, framing shots in landscape. “But I much prefer the online world. I like the interactions with the audience, the freedom you have to chop things up and extend them. There are no constraints.”

Loading

Season four of Black As will still have self-contained episodes to watch, given how popular they are on YouTube, but the formats and focus for “digital first” viewing can vary greatly. While the broader implications for financing are clear, the renewal of Black As online has resonance beyond dollars and data.

“Storytelling is an important part of Aboriginal culture and Snapchat and TikTok are incredibly popular throughout Indigenous communities,” Batty says. “It’s in their language, it’s of their culture, it’s from their country. It’s a nice counter to all the other material online.”

“Seeing Black As on any of these platforms helps bring people together. The more we can get it out there the more the younger generation can see what we do up here in the bush,” says Joseph Smith. “We’re keen as mustard to do more.”


Black As is now the number one Indigenous channel on YouTube, with 40,000 extra subscribers, while their videos have attracted 220,000 followers and 60 million views on Facebook, and they’re heading for 100,000 subscribers on Snapchat. With a few mouse clicks, Crombie can list countries where they now have a following, whether it’s Germany, the Philippines, or Saudi Arabia.

Loading

“Globally people love Black As, they love the boys and their freedom and their adventures. The comments are joyful. And the boys love doing it. It’s a win-win,” says Batty. “Money comes in from all the different sites and there’s been a huge lift.”

“The creator economy is a $140 billion industry and growing,” Crombie says, with other Totem clients such as Ten’s Bondi Rescue also growing their online profile internationally. Online sites just don’t pay for views, they reach out to popular creators and use specialised funds to keep them in their online ecosystem. Just as the traditional television networks compete for talent, the likes of YouTube, Snapchat, and TikTok invest in online successes.

The revenue sharing means that the Black As quartet are now receiving monthly payments, while season four – with the help of a bridging grant from Screen Australia – can finally get underway with the necessary budgets. With Totem adding specialist crew alongside Batty’s small team, the plan is to once again allow an improvised story, with its dialogue in the Djambarrpuyngu language, to unfold. Everything still happens in one GoPro take, but there are some new production criteria.

“You’ve got to shoot in portrait for TikTok,” says Batty, who has spent his career, which includes the original ABC hit Bush Mechanics, framing shots in landscape. “But I much prefer the online world. I like the interactions with the audience, the freedom you have to chop things up and extend them. There are no constraints.”

Loading

Season four of Black As will still have self-contained episodes to watch, given how popular they are on YouTube, but the formats and focus for “digital first” viewing can vary greatly. While the broader implications for financing are clear, the renewal of Black As online has resonance beyond dollars and data.

“Storytelling is an important part of Aboriginal culture and Snapchat and TikTok are incredibly popular throughout Indigenous communities,” Batty says. “It’s in their language, it’s of their culture, it’s from their country. It’s a nice counter to all the other material online.”

“Seeing Black As on any of these platforms helps bring people together. The more we can get it out there the more the younger generation can see what we do up here in the bush,” says Joseph Smith. “We’re keen as mustard to do more.”

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Quick Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

buy kamagra buy kamagra online