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Tommy Hilfiger Spring 2022 Menswear Collection

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What does prep mean in 2022? Redefining the term was Tommy Hilfiger’s mission for his new spring collection, roughly 40 years after he set the agenda with his original preppy sportswear. At a time when fashion trends are increasingly decentralized—with kids thrifting ’90s-era Tommy Girl jeans, ’60s miniskirts, and ’80s leather jackets in equal measure—and young menswear brands are putting their own spin on prep (see: Rowing Blazers, Noah, Fear of God), the challenge was to balance that special TH nostalgia with thoroughly modern touches.

Suits came in ultrasoft ivory and blush jersey, a post-WFH alternative to rigid tailoring, while Hilfiger’s classic chinos were scaled up to new swagger-y proportions. His madras checks from the ’90s were similarly reimagined in a barely there pink, and his team unearthed a forgotten cursive logo from the archive to embroider onto Gen Z–friendly bucket hats, sweatshirts, and tees.

Perhaps the most modern aspect about Hilfiger’s new vision of prep is its genderless spirit. Not so long ago, the dominant colors in the men’s assortment would be red and blue, but spring’s juicy palette of hibiscus, mango, and emerald was shown on women and men alike. Many of the guys were styled with the season’s new mini bag across their chests (a gesture we see often on the streets of New York). Likewise, Hilfiger’s chief design officer, Lee Holman, said more and more women are shopping from the men’s collection to get an extra-oversized feel. Many items here will be labeled as unisex, like the hoodies and luxe varsity jackets; Holman said those are already popular with kids leaning into the collegiate look.


What does prep mean in 2022? Redefining the term was Tommy Hilfiger’s mission for his new spring collection, roughly 40 years after he set the agenda with his original preppy sportswear. At a time when fashion trends are increasingly decentralized—with kids thrifting ’90s-era Tommy Girl jeans, ’60s miniskirts, and ’80s leather jackets in equal measure—and young menswear brands are putting their own spin on prep (see: Rowing Blazers, Noah, Fear of God), the challenge was to balance that special TH nostalgia with thoroughly modern touches.

Suits came in ultrasoft ivory and blush jersey, a post-WFH alternative to rigid tailoring, while Hilfiger’s classic chinos were scaled up to new swagger-y proportions. His madras checks from the ’90s were similarly reimagined in a barely there pink, and his team unearthed a forgotten cursive logo from the archive to embroider onto Gen Z–friendly bucket hats, sweatshirts, and tees.

Perhaps the most modern aspect about Hilfiger’s new vision of prep is its genderless spirit. Not so long ago, the dominant colors in the men’s assortment would be red and blue, but spring’s juicy palette of hibiscus, mango, and emerald was shown on women and men alike. Many of the guys were styled with the season’s new mini bag across their chests (a gesture we see often on the streets of New York). Likewise, Hilfiger’s chief design officer, Lee Holman, said more and more women are shopping from the men’s collection to get an extra-oversized feel. Many items here will be labeled as unisex, like the hoodies and luxe varsity jackets; Holman said those are already popular with kids leaning into the collegiate look.

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