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Venus Williams Is The New Face Of Lacoste

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Earlier this 2022, Lacoste unveiled its new fashion-sport silhouette, which juxtaposes technical materials, key details and bright colors, as imagined by Louise Trotter—the brand’s first female creative director (in 85 years). Seven-time Grand slam champion and entrepreneur Venus Williams was tapped to serve as its latest global ambassador. The tennis star has tirelessly worked towards the evolution of the sport by championing the fight for equal pay, and staunchly advocating for equality.

To celebrate this partnership, Trotter recently hosted an intimate dinner at The Surf Club Restaurant at the Four Seasons Hotel Surfside. Over a three-course dinner which included fresh oysters and gulf prawns, salmon “coulibiac” and key lime tart, close friends and Miami tastemakers gathered to toast this very special collaboration and to usher the start of Miami Open 2022.

Forbes caught up with Trotter and Williams, where they spoke about the new fashion-sport silhouette, their greatest achievements and how women can empower each other.

Louise, what was your thought process in creating the new fashion-sport silhouette?

Louise Trotter: I think first of all slowly building things, thinking of how women live their lives today. I’m quite a pragmatic designer. I really believe clothes are to be enjoyed, to be loved and I think clothes can also give you strength. So when I think about the silhouette, I really think about how women live their lives today and wanting to answer to that in the Lacoste way.

Venus, do you have a particular favorite from this collection?

Venus Williams: A particular favorite… it’s very hard to choose. I love this layered piece, and I could wear it with a skirt, and today I paired it with jeans. But I also love the body suit—the sexiness of it, the sensibility of it, the sportiness of it, the layering of it.

You both are incredibly successful women in your fields. But in your eyes, what has been your greatest achievement to date?

Venus: For me, being a good person. Nothing trumps that. If you suck then, people are going to know and bridges are burned. At the end of the day, all you have left is your reputation.

Louise: I never really think of my greatest achievement. I think what propels me forward is the opposite—my insecurities, wanting to try to do better, wanting to improve so I think that would be the opposite of thinking, you know, my philosophy.

Venus: I love that. Some people’s insecurities stop them, so they stop trying, but actually it should propel you forward. It should be a moment of learning and self-reflection.

How do you think women can empower or support each other?

Louise: I think it’s calling it when you say it. It’s something you have to do. I think that’s something we owe each other.

Venus: Agree.


Earlier this 2022, Lacoste unveiled its new fashion-sport silhouette, which juxtaposes technical materials, key details and bright colors, as imagined by Louise Trotter—the brand’s first female creative director (in 85 years). Seven-time Grand slam champion and entrepreneur Venus Williams was tapped to serve as its latest global ambassador. The tennis star has tirelessly worked towards the evolution of the sport by championing the fight for equal pay, and staunchly advocating for equality.

To celebrate this partnership, Trotter recently hosted an intimate dinner at The Surf Club Restaurant at the Four Seasons Hotel Surfside. Over a three-course dinner which included fresh oysters and gulf prawns, salmon “coulibiac” and key lime tart, close friends and Miami tastemakers gathered to toast this very special collaboration and to usher the start of Miami Open 2022.

Forbes caught up with Trotter and Williams, where they spoke about the new fashion-sport silhouette, their greatest achievements and how women can empower each other.

Louise, what was your thought process in creating the new fashion-sport silhouette?

Louise Trotter: I think first of all slowly building things, thinking of how women live their lives today. I’m quite a pragmatic designer. I really believe clothes are to be enjoyed, to be loved and I think clothes can also give you strength. So when I think about the silhouette, I really think about how women live their lives today and wanting to answer to that in the Lacoste way.

Venus, do you have a particular favorite from this collection?

Venus Williams: A particular favorite… it’s very hard to choose. I love this layered piece, and I could wear it with a skirt, and today I paired it with jeans. But I also love the body suit—the sexiness of it, the sensibility of it, the sportiness of it, the layering of it.

You both are incredibly successful women in your fields. But in your eyes, what has been your greatest achievement to date?

Venus: For me, being a good person. Nothing trumps that. If you suck then, people are going to know and bridges are burned. At the end of the day, all you have left is your reputation.

Louise: I never really think of my greatest achievement. I think what propels me forward is the opposite—my insecurities, wanting to try to do better, wanting to improve so I think that would be the opposite of thinking, you know, my philosophy.

Venus: I love that. Some people’s insecurities stop them, so they stop trying, but actually it should propel you forward. It should be a moment of learning and self-reflection.

How do you think women can empower or support each other?

Louise: I think it’s calling it when you say it. It’s something you have to do. I think that’s something we owe each other.

Venus: Agree.

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