Quick Telecast
Expect News First

Will Disney or Universal own the future of entertainment?

0 174



Which entertainment brand owns the future?

For more than a generation, Disney positioned itself as the dominant brand for children’s entertainment. With movies, TV shows, toys and theme parks, Disney has provided kids countless hours of delight over its 100 years of operation.

But that has not always enough to turn children into lifelong Disney fans. Too often — for the company at least — kids would outgrow Disney and leave behind the brand. That’s why Disney long has been trying to develop entertainment for older audiences, starting with the old Touchstone and Hollywood Pictures brands and continuing with the more recent acquisitions of Lucasfilm, Marvel and Twentieth Century Fox.

While Disney has been trying to extend its brand to appeal to more grown-ups, its biggest rival has been going the other way. Once best known for horror, Universal now is making a big play for the kids, as it also tries to become the lifelong entertainment lifestyle brand that Disney has been working to create.

Don’t dismiss Universal’s chances. Its Minions franchise has earned a huge following among kids and now young adults, having become perhaps the most meme-worthy of all children’s entertainment characters. Universal’s DreamWorks Animation gives the company a deep bench of other popular franchises, including Shrek and How to Train Your Dragon, which is tipped to provide a theme of an entire land at Universal’s upcoming Epic Universe theme park in Orlando.

Universal’s theme parks are expanding into domestic markets Disney has overlooked, too. This month, Universal announced the name for the new theme park that it is building near Dallas in Texas — Universal Kids Resort.

Smaller than Universal’s current properties in Orlando and Hollywood and focused on attractions for children, the park represents Universal’s most targeted effort yet to go after the family market that Disney long has claimed for itself. It also introduces “Universal Kids” as a brand that the company may employ in that effort.



Which entertainment brand owns the future?

For more than a generation, Disney positioned itself as the dominant brand for children’s entertainment. With movies, TV shows, toys and theme parks, Disney has provided kids countless hours of delight over its 100 years of operation.

But that has not always enough to turn children into lifelong Disney fans. Too often — for the company at least — kids would outgrow Disney and leave behind the brand. That’s why Disney long has been trying to develop entertainment for older audiences, starting with the old Touchstone and Hollywood Pictures brands and continuing with the more recent acquisitions of Lucasfilm, Marvel and Twentieth Century Fox.

While Disney has been trying to extend its brand to appeal to more grown-ups, its biggest rival has been going the other way. Once best known for horror, Universal now is making a big play for the kids, as it also tries to become the lifelong entertainment lifestyle brand that Disney has been working to create.

Don’t dismiss Universal’s chances. Its Minions franchise has earned a huge following among kids and now young adults, having become perhaps the most meme-worthy of all children’s entertainment characters. Universal’s DreamWorks Animation gives the company a deep bench of other popular franchises, including Shrek and How to Train Your Dragon, which is tipped to provide a theme of an entire land at Universal’s upcoming Epic Universe theme park in Orlando.

Universal’s theme parks are expanding into domestic markets Disney has overlooked, too. This month, Universal announced the name for the new theme park that it is building near Dallas in Texas — Universal Kids Resort.

Smaller than Universal’s current properties in Orlando and Hollywood and focused on attractions for children, the park represents Universal’s most targeted effort yet to go after the family market that Disney long has claimed for itself. It also introduces “Universal Kids” as a brand that the company may employ in that effort.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Quick Telecast is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment
Ads Blocker Image Powered by Code Help Pro

Ads Blocker Detected!!!

We have detected that you are using extensions to block ads. Please support us by disabling these ads blocker.

buy kamagra buy kamagra online